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Getting a Well Designed One Pager

Written by Matt Middlestetter | Nov 15, 2023 11:00:00 PM

Showing off your brand, product, or service through a very well crafted one pager mustn´t be a choice, but a necessary strategic decision. For all Managed Service Providers or MSPs, the design of a one pager cannot be overstated. Even glancing at it can make a difference in catching the client’s attention. Bet your sales team can confirm that!

For that reason, we have prepared this listicle. Which will be your guide through the sinuous process of obtaining a well designed one pager that seamlessly integrates a visually engaging design with clear and strategized communication into it. Whether you are giving the instruction or are being of the team in charge of crafting (designing) the one pager, the following guide distills the essentials. From the layout for the one pager to the basic details that should be included.

Define the main purpose

Have clearly in mind what is the outcome of the one pager. It is important to know where all the writing/content effort is being put. So when designing, it’s clear how to present the information.  Whether it is for attracting new clients, showcasing services, or promoting a special offer, this guide will help you construct the one pager with quality and focus for getting the expected results. 

Once the main purpose is set, all the next steps to follow will ensure that every design decision made aligns with our main goal.

Think of an appropriate layout

If you have an idea or reference on how you want your one pager to look when completed, please share it with the main information. This topic is more for the person or team crafting (designing) the one pager. While working on design, is crucial to keep an eye out for details. The main goal is to work on a layout that complements the content. Creating a balance between text and visuals for a more appealing and easy-to-read design.  

Know your audience. Write FOR them!

What we need from you. Tailor all your information and visuals (if you have them. If you don’t please share material or references) for your audience. Each target audience may respond differently to written and visual elements, so understanding your audience is key. 

Bear in mind how your audience prefers to consume information. Here’s a tip, make a competitors analysis in search of similarities and differences. Take what works! 

What we’ll be doing. Making the design fits into your brand personality. If your audience already likes it, might as well like your one pager too. We need to overlook your brand style so the design of your one pager matches the rest of your material (website, flyers, social media, and others). In addition to that, we will search and take feedback from our internal team to measure the response and likeliness of the one pager before getting yours so we can deliver you the best possible outcome.

Have a clear message

What we need from you. Please provide all the unique selling points and value proposition(s) you want to be mentioned in the one pager. It is important to have the information readily available before working on the design. 

What we’ll be doing. Make it easy to find in the one page all the important information and use text tools like headings and subheadings to guide the reader through your document and show the most important parts of it (CTA, contact information, a special offer, or similar).

Gather all key elements

Have a compiled list to provide all the elements you need to showcase before assigning the tasks of crafting the one pager. Like services, features, contact information, and the call to action (CTA). For example, having a content foundation streamlines the design process.

On a side note. It is crucial to have these key elements before starting to work on the early stages of the one pager. In the end, this is what you want to show off the most.

  • Take your Branding into consideration

What we need from you. Share with us all your available brand material (brand manual, logo files (in vector), color scheme, photos & videos, icons, and typography.

What we’ll be doing. When crafting the one pager, we will look for consistency in the design. We can summarize this one just by saying we always use your brand’s branding elements.

Here’s a thought from us,  a company that has been doing one pagers for many clients. Having some do’s and don’ts for pictures you like, sharing a media library, having a defined set of icons, or a consistent brand guide on the material to use is always helpful. Trust us.  Having this will make the work easier and faster, so anyone making it will love performing this kind of task and working with you.

High-Quality-Visuals

Who doesn’t like good imagery? There are many ways of retaining the attention of our readers. You can easily boost the visual appeal of your one pager by choosing visuals like icons and photos that are compelling to the eye and align with your branding. Check out this article for more!

Visualization

What we need from you. What are your plans for the one pager? Will it be printed or only shown through digital media?

What we’ll be doing. Taking care of your one pager by considering that the proportions of it might change regarding the device or media that is being shown. The key is to avoid the use of small fonts and leave white space. 

  • Don’t forget to contact

What we need from you. Provide your desired CTA and contact information.

What we’ll be doing. Prioritize contact information. Craft in the design a CTA or available contact information for the potential clients to reach out. Prominently displaying this so it is quick and easy to communicate.

Double check (review all content)

The best advice we can give you. Create a review process that looks through the whole document in search of the nine previous topics. This process should be of help as it refines the design and ensures it meets the expectations.

Remember, the use of every one of these steps contributes to the goal of getting a well designed one pager with an impactful response from your audience. Let alone this document may be the catalyst for your success! 

Ready to go wild with your marketing? Contact us to learn more about our services and how Gorilla Marketing can help you grow your business. We know MSPs, we had one.