What catches your eye?
When searching for insight on which products are the best or seeking advice on the latest headache your company faces, think about which blogs jump out to you. Is it the most entertaining one? The one with the most technical expertise?
No matter what your answer is, Gorilla will create a crafted blog that matches your preferences and reels in your desired audience.
We’ve boiled our system down to three distinct styles:
Reader-Focused Blogs: Crafted blogs designed to create a deeper connection with your readers and display your company’s true voice.
Content-Focused Blogs: AI-assisted blogs that can be produced in mass quantities to quickly stock up your overall content catalog.
Technical Blogs: These blogs are created to educate your readers on the finer details of your topic and showcase your mastery of the subject matter.
Got questions? We’ll break down each type of blog below.
Reader-Focused Blogs
Nothing connects more with your target audience than your voice.
When a company has an authentic voice, its customers will begin to make connections deeper than the facts of its products or services. They’ll be more inclined to trust your insights and see you as more than just a run-of-the-mill business.
Having reader-focused blogs that display your actual opinions on topics that matter to your customers is a fantastic way to show off the human side of your business. It shows that you not only care enough about your customers to give them truly valuable information instead of solely trying to get a sale.
Our writers at Gorilla will bring your personality to life through these blogs. Their writing will reflect your company's voice and emphasize creating engaging content that provides both an enjoyable and useful reading experience.
While these blogs don’t have to be as information-heavy as technical blogs (more on this below), they are much more effective when you give our Gorilla team increased insight into what you’re trying to explain and why you care about it.
Content-Focused Blogs
Think of content-focused blogs like your favorite bag of potato chips. They’re easy to consume, easy to make, and provide an easy fix when you’re hungry. However, while they may fill up your stomach, they lack the nutritional value to be sustainable.
A content-focused blog strategy focuses on the overall volume of published blogs. It is an effective way to rapidly fill your website with content and jumpstart your marketing campaign to make it seem active.
Content-focused blogs also require less work on your end to provide your company's voice or information, as they are based on more general topics that relate to your target audience.
To keep up with the rapid pace of a content-focused blog strategy, our team will utilize AI technology to produce blogs faster, with an added touch from our Gorilla writers to improve clarity. However, this approach will also limit how much personal touch you can add to these blogs, which is important to create a more human connection with your customers and fulfill long-term marketing strategies.
Like your potato chip cravings, getting content-focused blogs will satisfy your desire to have blogs on your website. Still, it’ll only temporarily fix a hunger for great marketing maturity.
Technical Blogs
If you’re comfortable reading textbooks, then you’ll love technical blogs.
Technical blogs are written with experts in mind, providing complex insights on specific industry-related trends, in-depth discussions on your product, and other topics requiring higher expertise.
While our writers will attempt to bring some personality to your technical blogs, the emphasis is on providing valuable information rather than entertaining your readers. Your blog might alienate some of your less-educated readers but will be useful to your customers who are technically knowledgeable or need assistance on very specific problems.
However, to successfully nail these technical blogs, we will need a lot more help from you. Our writers are experienced enough to write on most IT topics and can do their own research to fill the gap. However, they’re nowhere near as knowledgeable as IT professionals such as yourself.
So, before writing your technical blog, we need as much information and insight as you can provide our staff on the topic you want to discuss. Once our writers possess this, they can organize your thoughts and information to make it more digestible for your readers.
While our writers will still be doing the heavy lifting, client involvement is recommended throughout the blogging process, from concept to outline approval to final draft revisions. The process may sound more taxing, but will create better results for your technical blog.
