The robots aren’t taking over. They’re not taking over blogs, anyhow.
This probably sounds counterintuitive in light of the onslaught of AI-written content dominating the internet. In seconds, you can have a blog written for you by using only a sentence or so and a click of your mousepad. Boom. The blog is written, SEO points are earned, and customers adore your genius despite the lack of effort on your part. That’s the way it goes now, right?
Nope.
Instead, AI turned the internet into a fast-food drive-through, just giving quick solutions to your customer’s desires to solve their problems without giving them anything valuable to strengthen them.
Most MSP owners don’t grasp that these AI blogs are just regurgitating what the rest of the internet has already said on any given topic. If you make an AI-generated blog about multi-factor authentication, then your blog will turn into a summary of everything else on multi-factor authentication, just written in a blog format.
Without original opinions or added information, all AI blogs are just empty calories.
Instead, be the piece of broccoli at the bottom of the fry bag. Write MSP-related blogs that actually provide valuable information and improve the health of their business.
Despite the non-stop content cycle, it’s incredible how little new information enters the internet. If you add real insights into your blogs that come from your knowledge of the MSP industry, you’ll already be head and shoulders above the AI crowd with nothing to say.
On that note, if you have a blog topic and feel you don’t have any valuable information or advice to share, then you should second guess why you’re doing that blog. Your blog should reflect your actual insights into the MSP industry veteran.
I highly doubt that anyone working in the MSP industry long enough has zero opinions or knowledge gained from your experiences. You need to tap into your big brain and recognize what you care about. If you follow your gut, you’re much more likely to tap into what makes you valuable in the first place.
I’m not saying translating your insights into blogs is easy. It’s not. However, the payoff is far better than the AI-generated blogs because value-driven content hooks in customers.
Everyone on the internet claims they’re experts, but showing off your knowledge through value-driven blogs shows you’re an expert. When you provide customers with valuable information through your blogs that actually fix their problems for free, you instantly become trustworthy. They think, “This company actually knows what they’re talking about!”. Be the voice that customers trust, and they’ll begin to rely on your insights when their problems arise.
And when customers trust you, they’ll buy from you. Customers are naturally suspicious whenever sites put up marketing claims that their products or services are effective or just better than the competition. However, when the customers trust your opinion, they’re much more likely to trust your marketing claims as well.
The steps are simple: Provide blogs of real value. Customers gain solutions to their problems. The customers trust you. The customers buy from you. The customers improve their business and you rack in the big bucks.
All because you wrote an MSP blog that didn’t suck.
